VITAMIN C SERUM – ONE OF THE MOST IMPORTANT PRODUCTS FOR YOUR SKIN.
Brightens the skin and can help fade blemishes and hyper-pigmentation
Protects the skin by eliminating harmful free radical which age the skin
Stimulates collagen production.
In creams, lotions, and serums ascorbic acid oxidises quickly and loses its therapeutic potency. If you buy a product containing Vitamin C off the shelf it is likely to have lost its effectiveness. We now add Ferulic Acid to our serum products because Ferulic Acid has the wonderful ability to stabilise Vitamin C thus ensuring it retains its potency. We also include Vitamin E to the serum. But the most effective way of ensuring that the ascorbic acid has not oxidised is to make sure that the product you receive is as fresh as possible. To achieve this we make small batches of the serum every week ensuring that the product you receive will never be more than a week old (and typically less) on receipt.
A powerful anti-oxidant
Topical ascorbic acid protects skin against harm caused by exposure to sunlight. It does this by neutralising reactive oxygen species (free radicals), the highly reactive molecules produced by the interaction of sunlight, cell membranes, and other components of skin tissue. Antioxidants protect skin by neutralising free radicals, which would otherwise destroy skin and its components. These free radicals are stimulated by ultraviolet light and also occur naturally in the oxygen atmosphere.
A collagen booster
As we age we lose the ability to create collagen. It is the collagen in our skin that gives our skin structure and support. Vitamin C is the only antioxidant that has been proven to increase collagen synthesis. L-ascorbic acid serves as a signal, relaying a critical message to collagen genes to synthesize collagen, as well as being a co-factor for two enzymes important in collagen synthesis. Without sufficient levels of ascorbic acid in the skin itself the production of collagen is reduced significantly. Please note that whilst digesting vitamin c (in the form of Vitamin C rich foodstuffs and drinks) or by taking Vitamin C supplements can help the production of collagen, it is unlikely that sufficient levels of vitamin c will make it out to the skin. Most vitamin c will be absorbed by the major organs leaving insufficient levels available in the skin for optimal collagen production.
Skin Lightening and Blemish Reduction
Topically applied vitamin c serum inhibits the production of tyrosinase – an enzyme which provokes the production of melanin. By inhibiting the production of melanin the skin will become lighter and localised areas of darker pigmenation will be reduced. Please note that melanin inhibiting agents such as Vitamin C, Niacinamide, Kojic Acid etc will not make skin lighter than its genetically determined colour. Such agents will restore skin to its normal colour. Vitamin C can also help prevent the appearance of hyperpigmentation and blemishes by protecting the skin from UVA damage which tends to lead to hyperpigmentation. Vitamin can therefore prevent and treat pigmentation issues.
Our serum base contains vitamin rich plant oils (Apricot, Safflower, and Evening Primrose Oils) and moisturising agents Hyaluronic Acid and Glycerine. The serum base is light and easily absorbed. Although the serum can be used at any time of day we recommend you apply the serum in the mornings to benefit from the skin protecting benefits, especially when outdoors.